Millennial Habits

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E&P: Lasting Civic Engagement Requires Connecting With Opinion Leaders

By Maegan Carberry ⋅ October 7, 2008 ⋅ Post a comment

Back home from my trip! 
In today’s Editor & Publisher I discuss the panel I was on at Northwestern Friday (thx Ellen Shearer for the invite!): 
“Given the inevitable fragmentation of the MSM market and the inundation of “breaking news” in our daily lives, the need for a reliable filter has never been more prevalent. In most [...]

E&P: Breaking Through to the Text Message Generation

By Maegan Carberry ⋅ September 22, 2008 ⋅ Post a comment

Today I address something I’ve been contemplating for weeks: the way teens and younger millennials relate to mobile media more than their older counterparts. Kudos to USC’s Karen North and Celebrifantasy.com’s Marc Mitchell for pitching in on the column:
From a business perspective, it appears to be a home run. Despite the collapse and resurrection of [...]

E&P: News Orgs Should Capitalize on Young Voter Enthusiasm

By Maegan Carberry ⋅ September 9, 2008 ⋅ Post a comment

A new study from Medill’s Media Management Center details recommendations to news organizations on how to harness enthusiasm for the presedential election into loyal young news consumers. I weigh in, and also talk with The Nation’s Ari Melber and Congressional Quarterly’s Andrew Satter.
“The thing that stood out most to me in the study was the [...]

Editor & Publisher: Can Entertainment and Social Media Be Considered News?

By Maegan Carberry ⋅ September 3, 2008 ⋅ Post a comment

I received an overwhelming “No!” response to last week’s column, so this week I challenged that assumption a bit deeper. 
“The journalism-school side of my brain was inclined to agree with [the reader] because certainly one can defiine as, say, an A1 story about Iraq from the New York Times or a report on the recession [...]

E&P: The Pew Study Doesn’t Tell Whole Story on Young Readers

By Maegan Carberry ⋅ August 25, 2008 ⋅ Post a comment

In today’s Editor & Publisher I argue that younger readers are spending less time on news sites because of social networking, mobile-dependency and an affinity for Colbert-style news.
“Defenders of the millennial generation’s civic engagement had some explaining to do last week after a recent Pew study indicated that a third of us don’t seek out [...]

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