Advertising

W&W: Extreme Makeover: Newspaper Edition

The blogosphere and twittersphere have been, um, a-twitter this week about the future of the newspaper world. The Chicago Tribune is going tabloid. Gasp! The Atlantic says the NY Times could be out of business by May. Oh no! The Seattle PI is going to either close or be sold. Oh my! BlogTalkRadio purchases a controlling interest in Julius Genachowski’s FCC? Not yet…

New media guru Jason Preston of Eat, Sleep, Publish and the Parnassus Group, stops by to talk this week’s madness. Can newspapers, like the Seattle PI, survive as online only? What’s the future model for advertising? Can they change the approach to gathering content, even including - and paying for - writing from users (a.k.a. crowdsourcing)? How can advertisers and newspapers engage with social media to actually speak to their readers? And what are the WSJ and the Financial Times doing right, so they can charge for their content?

Ted Johnson, our usual moderator, is out this week, taken ill by a rare strain of “I’m going to the Inauguration in DC and I need to get better!” Look for next week’s awesome show Wednesday with both Ted and Maegan live from our nation’s capital, while Teresa infiltrates the CNN-Facebook inaugural experience. - Blaise Nutter, Producer

Listen here or use the blue Blog Talk Radio player on the right >>.

Discussion

No comments for “W&W: Extreme Makeover: Newspaper Edition”

Post a comment