Deadwood

E&P: Lessons from the Web 2.0 Summit for the Newspaper Industry

By Maegan Carberry ⋅ November 11, 2008 ⋅   Email this post ⋅  Digg This ⋅  Share on Facebook ⋅  Print this post ⋅ Post a comment

Excerpt from my column in Editor & Publisher:

“As I sat in the various sessions contemplating the extensive possibilities at our feet when bold leaders push existing boundaries, my Twitter feed continued to ding on my Blackberry with updates from Romenesko and Jay Rosen: reports of more of the same old MSM coverage of layoffs and predictable navel-gazing about election bias born of the hierarchical point-counterpoint inverted pyramid storytelling model. The irony was biting. What is a journalist if not someone who hopes to enable others with the information they need to solve the problems of our time? To connect individual citizens with their communities? Shouldn’t newspapers be the ones championing this enterprise? 

The American Press Institute is huddled behind closed doors this week in crisis mode discussing how to save the deadwood editions that still turn a profit. You have to wonder if it’s just like watching the unplugged McCain campaign be pummeled by underestimating Web 2.0 technology. Since we won’t know until they publish a report what exactly they’re talking about, I am hoping the API conversation focuses less on redesigns and marketing gimmicks, and primarily on giving advertisers incentives to pay higher CPMs and invest in the redevelopment of dynamic, 21st century newsrooms that connect the distinct expertise of reporters with the emerging wisdom of the crowd. 

This doesn’t have to be a crisis: In fact, it is a time of great opportunity for those who are willing to make big bets — and implement them.”

Full column here.