Deadwood

E&P: Breaking Through to the Text Message Generation

By Maegan Carberry ⋅ September 22, 2008 ⋅   Email this post ⋅  Digg This ⋅  Share on Facebook ⋅  Print this post ⋅ Post a comment

Today I address something I’ve been contemplating for weeks: the way teens and younger millennials relate to mobile media more than their older counterparts. Kudos to USC’s Karen North and Celebrifantasy.com’s Marc Mitchell for pitching in on the column:

From a business perspective, it appears to be a home run. Despite the collapse and resurrection of niche efforts like ESPN mobile service, the power of direct access to consumers via cell phones has skyrocketed as high as the presidential election coverage, with candidates looking to the utility-driven impact of text messaging to galvanize their get out the vote efforts in November. In every meeting I’m sitting in, every conference I attend and every company I advise, we’re talking about mobile media as the next frontier, which has already been established overseas. 

From a user perspective, however, I’m starting to experience fatigue. Although, this may mean that at the ripe old age of 28, I’m already a geezer. Read more here.