2008 Election

E&P: News Orgs Should Capitalize on Young Voter Enthusiasm

By Maegan Carberry ⋅ September 9, 2008 ⋅   Email this post ⋅  Digg This ⋅  Share on Facebook ⋅  Print this post ⋅ Post a comment

A new study from Medill’s Media Management Center details recommendations to news organizations on how to harness enthusiasm for the presedential election into loyal young news consumers. I weigh in, and also talk with The Nation’s Ari Melber and Congressional Quarterly’s Andrew Satter.

“The thing that stood out most to me in the study was the distinction young consumers make between wanting to be informed versus wanting to follow the news. Whereas I personally enjoy following the minutia of the campaign trail as much as a zealous NFL fan watches the stats, most of my peers prefer the highlight reel. A news outlet that can provide information about major milestones in quick context resonates most.“  Read more here.

Also of interest is a 2003 study Andrew and I did at Medill with the Media Management Center about reaching young-light news consumers in Milwaukee.