Deadwood

E&P: The Pew Study Doesn’t Tell Whole Story on Young Readers

By Maegan Carberry ⋅ August 25, 2008 ⋅   Email this post ⋅  Digg This ⋅  Share on Facebook ⋅  Print this post ⋅ Post a comment

In today’s Editor & Publisher I argue that younger readers are spending less time on news sites because of social networking, mobile-dependency and an affinity for Colbert-style news.

“Defenders of the millennial generation’s civic engagement had some explaining to do last week after a recent Pew study indicated that a third of us don’t seek out any news on a typical day, including online media. As E&P reported when the data was released, this statistic undercuts a common argument that millennials are not turned off, they just get their news from non-traditional outlets beyond print and broadcast media.”

Read more here.