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On Today’s Editor & Publisher

With the American Society of Newspaper Editors convention coming up in a couple weeks, I wanted to get people talking about the industry’s approach to attracting young readers. I’m featured in today’s Shop Talk. Initial feedback from friends and colleagues has ranged from “exactly right” to “self-absorbed but thought-provoking.” I firmly believe that young readers are interested in the same news everyone else is, and that the industry faces more of a packaging and distribution problem than a content problem as revenue transitions to online endeavors.

Discussion

One comment for “On Today’s Editor & Publisher”

  1. You’re absolutely right in that assumption. We don’t want fluff and certainly don’t want just entertainment news, we want interesting information. We want to learn and be smarter than all you old farts who think you know everything. Isn’t that the want of every generation?

    I find it funny that the Editor & Publisher site doesn’t allow comments, talk about being 15 years behind everyone else who is already 10 years behind.

    One thing I must disagree with though, is this:

    “The lesson is that we who love the pursuit of objectivity, truth, and storytelling and don’t want to see the fourth branch of government fall into the hands of unwieldy citizen journalists “reporting” on hyperlocal knitting circles all need to get more nimble.”

    That’s pretty cocky for a “professional” whose job can seriously be done by pretty much anyone who can string words together and copy facts and quotes onto paper/web. As a journalist, the only thing that makes you different than a citizen is your amount of experience and that you get paid for it.

    Citizens are just as much a part of the so-called Fourth Estate as you are and until journalists start respecting citizens as a part of their job, they will never get better.

    And if you knew anything about the history of your job, you’d know journalists have only been doing this “objectivity and accuracy” game for about 60 years, not the 300 years newspapers have been around. But that’s okay, the beauty of being your age is that you get to know everything, right?

    Posted by Mike Higdon | April 7, 2008, 11:52 am

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